Component

MA Public Opinion and Political Behaviour
BSc Business and Analytics options

Year 2, Component 07

Option(s) from list
BE211-5-AU
Innovation Management
(15 CREDITS)

Explore the relationship between the innovation process and the use and management of technology, together with its links to the development of business strategy, dynamic interactions with innovation networks, learning processes and government support for innovation.

BE216-5-SP
International Business Management
(15 CREDITS)

Discover the content and processes of international market expansion, gaining insights into pre-entry decision making and post-entry management. You discuss theoretical perspectives on international expansion before exploring different modes of international expansion including non-equity and equity modes.

BE220-5-SP
Strategic Entrepreneurship
(15 CREDITS)

This module equips you with the analytical and strategic skills needed to start and grow a successful business. We use case studies and practical examples to introduce the strategic issues and challenges affecting different stages of the business cycle. You learn how to create a value proposition and competitive advantage in complex entrepreneurial environments. You work both individually and in groups to discuss the different strategies for achieving business development and growth. Topics include entrepreneurial and intrapreneurial capabilities, resources, developing business models and building entrepreneurial culture by providing strategic direction to organisations.

BE516-5-AU
Consumer Behaviour
(15 CREDITS)

Examine the various determinants of consumer behaviour, the theories of consumer behaviour and their application to managerial decision-making. You also gain an appreciation of understanding consumer behaviour in areas of new product testing, and advertising, distribution and pricing research.

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